Sauda Imam – Cynefin
Sauda Imam is a London-based textile designer working across print, weave, and material storytelling. Originally from Nigeria, Sauda graduated with first-class honours from Central Saint Martins and holds a Masters in Textile Design from the Royal College of Arts. Since graduating, Sauda’s work has been featured in publications such as Vogue and Elle, she’s been selected for The King’s Foundation’s “35 under 35” network, and was recently hand-picked as a New Talent artist for this year’s Heimtextil in Frankfurt. Her work blends cultural heritage and contemporary design, often with a focus on storytelling and expressions of identity, pride and belonging.
For Theatr Clwyd, Sauda has a created a mammoth (33x5m!) curtain, which serves as a centrepiece of a multi-use community space at the theatre. The design is inspired by the local landscape and traditional Welsh adornments, and has been informed by archival research, site visits and community workshops.
The artwork has been informed by archival research as well as a workshop with community group Art from the Armchair.